Positive change means early adaptation:
Prevensure is a privately owned regional holding group that provides insurance and reinsurance broking services, underwriting services, and bespoke risk management solutions. As a horizontally integrated financial establishment, Prevensure is managed by a dedicated team of specialists empowered to offer innovative, entrepreneurial, and digitally-savvy solutions.
Delivering personalized, value-oriented, specialty-driven solutions is our forte. With operations in the United Arab Emirates, Cyprus, Iraq, and Lebanon, our multicultural team collaborates to provide optimal solutions tailored to your specific industry.
Reputable blue-chip regional clients have chosen Prevensure as their insurance partner of choice due to our dynamic, young-spirited, and accessible team, as well as our consistent delivery of solutions that enhance the profitability of their businesses
We take it to heart
Our team works tirelessly and efficiently in – what we like to call – “a new-age, human-capital based approach”. Seeing as we are not under the pressure of meeting shareholder dividends and financial market expectations, the team is empowered to make cut-throat decisions for the greater good of the client. The structure of the company is linear and community-centered, enhancing a customer-centric dependability in service.
"Prosilience" - intercept the future
In supplying utmost reliability, our relationship with you would convert to greater long-standing leveraging of opportunity. Further to delivering on our promises, managing expectations and being available across all communication platforms, we foster a culture of innovation and invest in the right digital ecosystems.
A bespoke team
Our team of specialists work diligently to add value to the industry that they broker for. Prevensure’s people are essentially its core asset. A work-ethic that centers upon an old-school type of integrity and experience contrasted by a young entrepreneurial approach to resolving issues.
With this morality as our building block, the dedication, quality and credibility follow suit with creative specialized solutions. Deliverability is in the details! Being process oriented and not just goal-driven, Prevensure’s made-to-measure solutions for your niche industry are key to retaining business and growing trusted partnerships.
We go deep
We know all too well the uncertainties that our world has come to face. Our experts are elaborately specialized to help you navigate and foretell the turbulence of those waters. It’s all in the details, and we are more than ready to delve deep and provide innovative solutions.
Jean-Pierre Assaf
Assaf’s name – otherwise known as JP – has built go-to-marketing models, thus fortifying organizational infrastructures for substantial growth. Prevensure Group is the umbrella under which are Prevensure Insurance and Reinsurance Brokers limited in Larnaca Cyprus, Prevensure Risk Management Limited in Dubai UAE, and Prevensure Insurance and Reinsurance Brokers SAL in Beirut Lebanon and soon Prevensure Reinsurance Brokers Dubai regulated by the DFSA.
JP’s tenure encompasses over 23 years of experience heading insurance and reinsurance operations in the Middle East, Africa, Europe and South Asia. His last position saw him serving as CEO, Board Member and Chairman across 10 regional territories.
Jean Pierre Assaf
Co-Founder, Chairman and CEO of Prevensure Group
JP’s tenure encompasses over 23 years of experience heading insurance and reinsurance operations in the Middle East, Africa, Europe and South Asia. His last position saw him serving as CEO, Board Member and Chairman across 10 regional territories.
Known for his leadership skills, his previous senior positions were instrumental to furthering expansions into emerging markets. He built strategies and implementation plans, setting clear visions and strategic processes in order to harness substantial transformations and gain competitive advantage.
JP also established Greenfield Insurance and reinsurance operations in Kuwait, Saudi Arabia, Egypt and Turkey.
To him, the key principle behind Prevensure centralizes upon leading by example for a creatively driven, horizontally integrated and empowered team. A tight-knit, entrepreneurial-minded, young-spirited group of specialists; the driving asset towards a fresh approach to handling the needs of this industry with a customer-centric ethos.
Believing that the individuals on the team are more than just their specialty, he looks to hire multi-cultural and multi-talented individuals with hobbies that keep them creative and driven. His own hobbies include reading, hiking and traveling.
In a world full of generics, JP has chosen to go more bespoke and niche, focusing on the process as much as the goal. Seeing as Prevensure is a privately owned group, it's not under the pressure of shareholder dividends, maintaining a nonhierarchical approach to problem-solving, thus empowering its specialists to make fiercely prosilient decisions for the greater good of the client!
“I asked myself, what’s more important than resilience? And well… it could only be prosilience,” grins JP.